KBDi Video Conference

The marketing industry is rapidly evolving, and with the continued rise of AI, businesses in 2026 are re-evaluating advertising, marketing and brand visibility through a new lens.

We hear these questions constantly: Is SEO dead? Are AI-generated creatives the future? How can brands stay visible in AI-driven search results?

In this workshop, Attention Experts Founder and Growth Director George Hawwa will share his insights and vision on how AI is expected to reshape digital marketing over the next five years — and what marketers and business leaders should be doing now to stay ahead.

What You’ll Learn:

• AI’s Impact on Marketing – How marketers and organisations can adapt to AI-driven change over the next five years.
• AI Search and SEO – How businesses should optimise their content strategies with both traditional search and AI discovery in mind.
• Results-Driven AI Implementation – The key AI tools and strategies that can help maximise ROI and maintain a competitive edge.
• Be Precise, Not Broad – Why hyper-personalised and hyper-localised messaging will become increasingly important for cutting through the noise and driving meaningful results.

About the Speaker

George Hawwa is the Founder and Growth Director of Attention Experts, a globally recognised digital marketing agency specialising in AI-driven growth strategies, social media marketing and performance-led digital campaigns.

This videoconference is a KBDi x ACFA member only event. If you aren’t a member and would like to know more, please contact KBDi on 1300 253 223.

A note on the start time:

Please ensure you are aware of the starting time for your location:

• 1:00pm – Queensland, Victoria, New South Wales, Tasmania, Australia Capital Territory
• 12:30pm – South Australia and Northern Territory
• 11:00am – Western Australia