Introducing the New ACFA x KBDi Logo
A refreshed look and a shared direction
As ACFA and KBDi move forward together, our refreshed collaborative logo represents more than a visual update. It is a considered expression of a united industry — one that recognises the distinct roles of designers, manufacturers and cabinetmakers and clearly articulates the value of collaboration across the full journey from concept to completion.
This new identity reflects a shared commitment to strengthening connections among design and manufacture, creativity and capability, and ideas and execution.
Why a Collaborative Logo?
The alignment of ACFA and KBDi brings together two organisations with different – yet complementary – audiences. Designers shape ideas, intent and experience. Manufacturers and cabinetmakers translate those ideas into precise, functional and beautifully crafted outcomes.
Rather than dissolving these identities, the collaborative logo was intended to respect each organisation’s history while establishing a confident, unified visual language for shared initiatives, including events, advocacy and industry communications.
The result is a logo system that signals partnership, not sameness. It reflects how our industry operates: distinct disciplines working together to deliver better outcomes.
A Colour Palette with Purpose
Colour plays a powerful role in conveying identity, trust and intent. The collaborative palette was carefully structured to represent both organisations equally, while introducing unifying elements that enhance clarity and consistency across shared communications.
The orange and red hues retain ACFA’s bold, energetic character — closely associated with craftsmanship, manufacturing expertise and hands-on industry leadership. These colours continue to feature in ACFA-exclusive communications, including manufacturing-focused resources, education, events and partner activity.
The blue hues reflect KBDi’s established and trusted identity within the design community. Blue remains prominent across designer-facing communications, including awards programs, technical bulletins, professional development and accreditation.
At the centre sits mint — a soft, contemporary tone that bridges the two. Mint reduces contrast, creates harmony and symbolises the collaborative space where designers and manufacturers work together. It represents shared initiatives, joint projects and a fresh, forward-looking industry mindset.
Supporting the full palette is ink blue – a strong, confident, corporate colour used as a grounding backdrop across joint communications. Ink blue provides visual consistency and authority, allowing collaborative logos to stand out clearly while working seamlessly with both individual brand identities.
This layered approach ensures each organisation retains visual familiarity, while shared communications feel deliberate, cohesive and unmistakably professional.
What This Means for Members
For both ACFA and KBDi members, the collaborative logo offers both symbolic and practical benefits.
Long-standing members will continue to see familiar brand cues that honour each organisation’s heritage and values. At the same time, joint initiatives are clearly unified, reinforcing a stronger collective presence across the industry.
Importantly, the logo system allows flexibility. Designers and manufacturers operate in different contexts, communicate with different audiences, and require different tools. This system supports distinction where needed without fragmentation.
The palette is also future-ready — modern, professional and scalable across digital platforms, print, signage, awards, education and events.
A Visual Expression of ‘From Concept to Completion’
At its core, this collaborative logo visually represents the journey our members undertake each day.
Great design relies on expert execution. Skilled manufacturing is elevated by thoughtful design. Neither exists in isolation.
The structure and balance of the logo reflect this relationship — two distinct identities connected by collaboration, working towards shared success.
As this identity continues to roll out across communications and initiatives, it serves as a visual reminder that when designers and manufacturers align, the entire industry is stronger — from concept to completion.
Stronger Together for Our Industry
While ‘Concept to Completion’ reflects the natural connection between design and manufacture, this companion line – ‘Stronger Together for Our Industry’ – speaks to the broader purpose behind the alignment of ACFA and KBDi. It reinforces the idea that when designers, cabinetmakers, manufacturers, suppliers and partners operate with shared goals, the entire industry benefits through stronger advocacy, clearer professional standards, richer education pathways and more meaningful collaboration.
Together, the two taglines express both what we represent and why we are working more closely than ever before.
At a Glance
What stays the same
- ACFA and KBDi retain their core brand colours
- Each organisation continues to speak directly to its primary audience
- Legacy and recognition are preserved
What’s new
- A shared visual language for joint initiatives
- Mint as a unifying colour representing collaboration
- Greater consistency across events, education and advocacy
What it represents
- Partnership, not sameness
- Respect for legacy with a future-focused outlook
- A stronger, more connected industry — from concept to completion
